Analyse an Advert and Prequel to it in Depth Essay Example for Free

Analyse an Advert and Prequel to it in Depth Essay Advertising is one of the worlds foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal. This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they cant reach the phone, because they are immobilised. I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with their money. This form of the appeal is a leaflet. Leaflets can be specially designed to appeal to a particular audience or aspect of society; this leaflet is aimed at anyone who has money. The purpose of it is to convince these people that their product is: reliable; fast acting; state-of-the-art; easy-to-use and most of all, lifesaving. If it succeeds than Help The Aged will get their reward of a donation that, in theory, should then be spent on the pensioners. The advert uses several conventions to convey their tricks and tactics to the target audience. I will elaborate these as I examine the advert. On the first part of the leaflet (The Front) we see Vera alive and well, along with a caption to the picture that, arguably, could be seen as the title to the leaflet. The photograph of Vera depicts her as smiling, cheerful and in good health. From this, empathy is drawn from the audience, giving the advert a good note from which to begin with. It can also be seen as a pointer to what the outcome of the event is, in a similar way to the introduction to Romeo and Juliet. The caption or title of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out considerably, as there is no bigger contrast than black and white. At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on. The second part of the advert or Middle of the leaflet is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old woman in distress. The sheet is in four parts: A quotation, used as a title An introduction to the transcript The telephone conversation, recorded as a transcript And an epilogue to the piece. The quotation to the page is in a similar style to the original caption, in the first part. It shares the same bold, white on black style, however it is not all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes her life to the SeniorLink pendant. Next is an introduction to the transcript. It starts with an introductory sentence that uses simple adjectives and sentence structure to describe the characters. Next comes the setting of the scene, where Veras predicament takes shape. One sentence is underlined, this sentence: To her horror is highlighted to make it stand out more, as it is shocking and important. The intro ends with another ellipsis, opening the way for the transcript. Just before the transcript is a picture of both Lyn and Vera, depicted as happy, this is showing: how good the receiving staff is and how pleased Vera is to be alive. The transcript itself is 16 lines long, combining playscript style speech and bold typed event explanations. The playscript reads like normal speech, Vera pauses and the text is punctuated appropriately, Please Help me! The language is different for Vera and Lyn, Vera sounds helpless and afraid, while Lyn sounds calm and efficient. At three intervals the scripting cuts into a short explanatory line, distinguished by its bold enhancement. These explain what is happening, like directors notes. We are expected to give the appeal some trust and believe that the conversation really happened. Finally there is an epilogue where, using reassuring text, they bring this ordeal to an end. They finish this section by emphasising that the SeniorLink saves lives. The final part of the advert, the back, is the possibly the most important. It is the advert in full, the appeal or the explanation section. It is nine paragraphs that encompass all of the emotion, drawn from before and add to it, then channel it into giving a donation. The title of the piece is large, bold and eye-catching. It is presumably a joke to suggest that she could, hear voices as some old people develop insanity. Otherwise the comment that she is alive because she could hear voices is a stupid one and not thought out. The first paragraph is an assurance that Vera made a full recovery, thanks to the SeniorLink system. This is to put worried minds at rest. Then in clear bold text it says: But many other elderly people arent so lucky, This shows that next the appeal will give information, possibly facts on old people that didnt make it through their ordeals. Paragraph 2 is apparently a factual one, where they give you shocking statistics on how many people dont survive each week. This is supposed to appeal to your human nature and lull you into wanting to help decrease this statistic. Next comes another single line of text that prepares you for upcoming information. It is underlined and utilises an emphasising adverb, which is describing an adjective, tragic. This is used to change it from being tragic to really tragic, emphasis. The next two paragraphs are two cases, which are utilised to shock you further, and again to appeal to your Human side. The fifth paragraph is in bold text and is designed to be reliving after the heavy emotion carrying paragraphs. It is positive and righteous. It opens with a statement of good, Yet tragedy can be avoided This is showing the gold horizon, while saying that our cause is the most important cause. Then in the second sentence it uses the mysterious inference again: Hearing Voices In the sixth paragraph the appeal itself surfaces and they make their quick request for money, while surrounding it with ideas of stopping unnecessary deaths and the strange voice inference again. The donation request itself is only five words long, out of the whole advert. It is short and enveloped to try to mask their intentions, while making it stand out in your mind. Also in this paragraph two words are underlined to add emphasis on their aims. The next paragraph is a short direct paragraph and adds a little more emphasis on the pendant itself. Paragraph eight is the technical element, it explains exactly what the pendant is, wrapped in technical terms to show that this is cutting edge technology and is really effective. The text ends with a warm climax ands shows one last time that the pendant is an amazing thing. The logo of Help The Aged is a rising sun, symbolising that there is dawning hope and always a light for old people. In conclusion, the advert uses most of the persuasive techniques in the handbook, from simple adjectives and bold text to psychological hints and shocking facts. However I would say that the advert has been worked at: psychologically wise, everything is in the right place, and the things that should stand out do stand out. At every step of the way they have used persuasive writing, showing that: Vera survived because of the pendant, The pendant is efficient and will always work, Pensioners without a pendant die frequently, Preventing the deaths is easy: donate money. On a personal level I wasnt convinced, I saw the IT tricks and psychological hints as insults, and saw right through them. Perhaps Im wrong, and I just am not human enough to see that they really are doing good in the world. But, most people would or should give money as it is fairly well thought through and has pretty shocking facts, if theyre true. I have learned that advertising is a crooked business and has many ways of persuasion. It does take a lot of thought.

Art History Essay Example for Free

Art History Essay This paper will attempt to give a descriptive analysis and comparison of two medieval sculptures viewed at the Metropolitan Museum of Art. The first sculpture entitled, â€Å"Virgin and Child;† attributed to Claus de Werve, a Netherlandish sculptor by Pierre Quarre a curator and chief of Musees de Djon and a leading authority on Burgundian sculpture. Claus de Werve was commissioned by the Duke and Duchess of the town of Poligny to create this statue for the convent which was headed by a Francisean nun named Colette between 1415-1417. The statue which is made of painted limestone is believed to be a gift that was commissioned for the convent. The second sculpture is entitled, â€Å"Mother and Child; Mali† which was created in Mali by the Bomana peoples. The statue of Virgin and Child is a religious humane figure of the Virgin Mother Mary and Jesus as a young boy which is associated with the Catholic Church and Christianity. This sculpture illustrates a mother and son involved in a tender moment. The statue is big in size and its dimensions are 53 x 42 x 28 inches and sits in the center of the Medieval Art exhibit in room 304 of the museum. The Virgin Mary in this sculpture appears very large in size as compared to the child. Her curly brown hair is positioned back away from her face, which is long and cascades down the sides of her face on to her shoulders. The skin of this sculpture resembles those associated with Caucasians with thin lips and long pointed noses. Her complexion or skin color I cannot tell because it is featured in a very dark room of the museum. On top of her head there appears to be a cloak or hood like garment that comes up to the middle of her head. She is wearing a long free flowing gown or dress underneath the cloak while she is sitting on a bench or piece of wood like structure. The child in this sculptured art has short curly brown hair and is wearing loose fitted clothing from that time period while sitting on the lap of the Virgin Mary. He appears comfortable as he sits in an angular position backwards gazing up into her face. As he sits on the lap of the Virgin Mother he gazes up into her face so matter of factly while he talks with her about the discoveries found in this book called the bible. The child appears to be pointing specifically to an important scripture or words of wisdom to emphasize perhaps to his mother the importance of learning this knowledge from the bible. The child’s actions and facial expressions appear to illustrate that he is the teacher and she is the student getting lessons on Christianity. Upon looking at the child’s posture the viewers can immediately assume that this child possesses a special quality or trait not found in other children. The facial expressions displayed on both mother and child signals a special unique moment that can only be shared between the two. The loving manner in which she firmly and carefully cradles her son with her left arm while holding the bible with her right lets viewers know that she wants to keep him safe from harm and prevent him from falling to the ground. At the same time her posture appears regal and straight as she looks down adoringly at her son with head slightly bowed while quietly and intensely listens to her son. On her face is a small smile that evokes pride for being selected as the chosen one to give birth to this special gift. The facial expressions of the Virgin Mary face appears to send encouraging signals to continue practicing his teachings so that she can perhaps help spread words of wisdom to others.. The second sculpture that will be discussed is entitled Mother and Child; Mali, which was created and carved out of wood by peoples living in Western Africa, called Bamana peoples. These individuals have artistic traditions in pottery, sculpture and beautiful cloths that are very distinct and connected to their cultural history that dates back to the 17th century. This group is located in the Bougouni or Diola area of Mali, which is located in western Africa. The Bamana individuals are part of the Mande culture and reside in the village of Bougouni. These individuals are taught while growing up to follow strict cultural practices regarding life experiences, such as hard work, responsibilities and taking care of a family. All members of this society have a specific purpose and it is up to all individuals who reside within this society to fulfill that purpose. One of the cultural practices of the Bamana peoples is to have large extended families. These extended families can grow as large as 100 to 1000 members. This may lead others to believe that most individuals within the Bamana society work together towards one common goal and the well being of all individuals regardless of blood ties. . Even though the Bamana society is mostly controlled by males, females or mothers are regarded highly and respected as individuals responsible for bringing forth life in their society. This respect is illustrated in the wooded sculptured entitled, Mother and Child; Mali. This figure was carved from wood by the elders of the Bamana village and symbolizes a mother or matriarchal figure that appears to act as a protector over her young child. The dark brown wooden sculpture is featured in the African and Oceanic section at the Metropolitan Museum of Art. The sculpture is very tall and is approximately 49 inches tall. The material of this sculpture consists of dark brown wood that was just recently cleared by the museum according to one of the security guards there. At first glance when I approached this sculpture it reminded me of some sort of totem pole, because some of the body features are exaggerated on this sculpture. The torso and arms on the Mother and Child sculpture appear exaggerated and longer than most human figures. The female in this sculptured illustration appears to be seated on a throne like chair protecting her young. The female figure does not have on a top and her breasts are carved like two long triangles. On the female’s lower body a short cloth covers her hips as she sits on a bench cradling a small child. On the mothers right arm is an upper arm bracelet or rings and on her left arm there appears to be a sheath with a long knife concealed inside. On her head is a hat which is also cone shaped and inserted into the hat there appears to be sharp like objects sticking out. Along the sides of her head coming down from the hat are two thick braids that rest on her shoulders. The facial features portrayed on this sculpture feature big almond shaped eyes with a long thin nose and lips, which is consistent with the features found on the Bomana peoples living in that region or area. The facial expressions of the woman featured in this sculpture appear to be smiling as the figure looks out from above. Her posture as she sits on her throne like wooden structure is very straight and upright. The infant in this sculpture appears to be clutching or clasping at the mothers body for a secure place to hold onto. The infant featured is completely nude and his face against his mother’s torso as the legs straddles around the waist of the mother. A cloth like fabric appears to be at the waist of the mother separating the lower body proportions from touching. The mother sculpture is featured without any feet only legs and I do not know if the object was purposely created in that manner or if this art work was damaged and the feet destroyed. The similarities discovered in both sculptures depict the mother and child as aloving caring protectorate of the young. In both of these sculptures the mother is cradling the child in her arms on her lap while sitting down on a throne like structure. The child or son created in both works of art appears to be seated on their mother’s lap. addition the mothers size featured in both works are proportioned larger to the child displayed. others featured in both works of art portray the mother figure as a very large and powerful being in proportion to the child. Both appear to be seated on a throne like structure while holding or cradling a child in their arms. Both sculptures have a deeply rooted spiritual religious connection in their society. The Virgin and Child is a symbol of hope for all who live and believe in Christianity. The young child Jesus is known to all to be the one sent by god to save the peoples of the world from hell. While the mother and Child of Mali sculpture is also viewed and symbolizes the strength and power that a mother possesses. This art work also is connected to the Bamana society as a religious symbol of hope for the future, because without women in society there would be not be a future. These sculptures also evoke a sense of peace and serenity to individuals when viewing them. The difference viewed in both is that Mother and Child was constructed out of limestone polychromy and gilding, and the Virgin and Child; Mali was constructed from carved wood. The Virgin and Child sculpture appears to have life like features while the Mother and Child sculpture physical features appear to have been exaggerated with the long torso and large hands. One was created in France and the other in Mali Africa. One artist was used or named on the sculpture depicting the Virgin Mary while a group of Bamana elders are credited with the Mother and Child sculpture. The female body figure’s is completely covered in cloth. Only her hands, face and neck can be viewed, the child she is holding is also covered from head to toe in a loosely fitted garment, which may lead one to believe that the society in which these individuals resided are very conservative. The Mother and Child; Mali sculpture depicts individuals in a very primitive and natural manner. A society that does not place limits and is not afraid to display the beauty of human anatomy for all to see. The female in the sculpture has hardly any clothes covering her body and the infant is completely naked the physical features on the virgin Child sculpture although created thousands of centuries ago can still be viewed clearly. While the Mother and Child: Mali physical features of the figures appear to be weathering with time. This artwork in addition is only 500 years old. To conclude both sculptures reflect the ancient cultures by which they were made and focus on the importance of life in their societies during their respective time periods. They were selected because I enjoy observing art work that connects to my culture and history. It is very interesting to look through the eyes of the artist and view their interpretation of how the physical appearances of individuals during the biblical era were portrayed. I am a Roman Catholic and I was completely drawn to the sculpture at the museum, because it sort of reminded me of the statues in my church it immediately had this calming effect on me while I stood there staring at the piece attempting to sketch it for this assignment. As mentioned earlier in the paper I really thought the Virgin and Child; Mali was a totem pole because of its size and big wide eyes and head. However, after realizing that this sculpture stood as a symbol of motherhood in Africa I began to appreciate for bringing importance to all mothers in that society and around the world. Unlike the Virgin and Child sculpture it did not bring about a calming effect it kind of emitted power and strength. You got the sense that this mother would attack you in a minute if you attempted to bring harm to her child. All in all my experience at the Metropolitan Museum of Art was very pleasurable and in the future I plan to visit it again to look for other sculptures that I can connect with in the future. Through the eyes of other artist you can visualize history and the life of individuals who lived in the past.

The Great Pyramid of Egypt

The Great Pyramid of Egypt Overview The Great Pyramid of Egypt is deemed as one of the Worlds Seven Wonders. For more than 43 centuries, the pyramid was ranked as the tallest structure in the earth. But aside from its magnificence what makes it as a true wonder is how these Pharaohs managed such an enormous feat when there were no engineers and construction equipment to use. As such this will always remain a mystery but for todays managers in order to create something as grandeur as the Egypts pyramid, it will only take proper project management skills to successfully carry out a project. Nowadays, projects are ubiquitous. From the simple objective of political campaign to the complicated tasks of launching a rocket, project management is used everywhere by everybody. With this, it is considered as the driving force in most industries for leaders recognize that they are increasingly managing project-driven organization. They recognize that to be successful, they need to be conversant with and use modern project management techniques. Likewise to partially illustrate the importance of such tools, this paper shall discuss different approaches to project planning and control particularly in managing resources. These techniques as well as its benefits and limitations will be presented through the use of two business cases. Case I: Bojan Ltd. Bojan Ltd. operates in a rent a car industry that caters to other commercial businesses. To further satisfy its customers, the company is in the midst of searching for a supply of its vehicles. As such, the Project Manager (PM) is tasked to outline all the activities addressed to this problem using Project Network Diagram (PND), Program Evaluation and Review Technique (PERT) and Critical Path Method (CPM). To start off the project, the PM listed 18 activities that must be performed to produce the project deliverables. (See Table 1.1) This list also shows the relationship between the project activities and the estimated number of work periods that are needed to complete the individual activities. PND was drawn out of these data and was used to determine the start and finish dates of each task and the entire project. Figure 1.1 shows the PND including the detailed schedule data for each activity shown in Early Start (ES), Early Finish (EF), Latest Start (LS) and Latest Finish (LF). The diagram also presented the critical path wherein the nodes in red represent the critical activities. These activities were identified by subtracting the activitys ES from its LS. If the float is zero then it falls as a critical activity; otherwise the activity has a slack wherein it is allowed to be delayed without affecting the projects total duration. In this project there are six non-critical activities (F, G, J, M, P, R) which totals to eighteen days of float. As shown above, the activities A-B-C-D-E-H-I-K-L-N-O-R make up the critical path and by adding the duration of each activity it shows the shortest time in which a project can be completed. For this project adding the entire critical paths duration (1+1+ 4+5+8 +10+10+6+8+10+12+1), it will take 76 days for its fulfillment. For example if the project will commence on May 3 and assuming that there will be no delays and will be completed using a 5 day working week, the project will be finished on its 16th week specifically on the 23rd of August. If in case non-critical activities are delayed, it will not bring about delay for it has a slack. If the delay is equals or less than its slack, it has a time leeway that can be used without adverse effect on the project time completion. For example a one day interruption occurred during Activity P will have no effect on the projects target end date for only its EF and LS will be affected. (See Table 1.4) This case is also the same if Activity Q is one day delayed and if two day holdup happened during Activity M. Throughout the project, PND was applied since time management is often the main source of conflict and using such tool will help PM to tinker with the relationships between tasks and create alternative solutions to increase productivity, profitability, and the diligence of a project. Moreover other than this function, PND also serves four other purposes (Super Business, n.d.). Case II: Carr Ltd. Carr Ltd. supplies an array of fitness equipment to various health and fitness clubs. However the company wants to expand this offering by diversifying its product and market. In this light, the organization will be undertaking a series of activities to launch hydraulic resistance machines to various school gyms. To manage all these tasks, project integration management will be conducted to coordinate all the project elements throughout its lifecycle. Figure 2.1 illustrates the integrations seven main processes to ensure the projects completion. Project Charter The project charter is an announcement that names the new project, the purpose of the project and the PM (Verzuh, 2005, p. 41). Form 2.1 shows the project charter for this specific project. Preliminary Project Scope Statement The scope statement is a document used to develop and confirm a common understanding of the project scope. As such Form 2.2 describes the work to be accomplished in this project as this will help in preventing project creep the tendency of a project scope to get bigger and bigger (Schwalbe, 2008, p. 149). Project Management Plan The project management plan provides a snapshot of the whole project as it contains all the necessary data for project execution and control. The plan aims to coordinate and integrate all other project management knowledge area. Moreover it is kept flexible in order to adapt to future project changes. The contents of the projects management plans are as follows: Project Overview The project overview contains the basic idea of the project. It gives the project management team a summary of what should and should not be accomplished at the end of the project. Management and Technical Approach This part of the plan consists of various documents on the ways the project will be run through. As such it is divided into four parts and these are management objectives, project controls, risk management and project staffing. Management Objectives identifies the top management views, project priorities and constraints. Through this, the team can concentrate on what must be done and can recognize the probable project limits. Form 2.4 shows the projects management objectives. Form 2.4: Management Objectives Project Controls describes the monitoring of the projects progress and its change management. For this project, the team has decided to conduct a weekly status review to ensure that the project is completed on time as well as to handle the change effectively. Moreover every after the progress meeting, a project status report is to be filled out and if there will be a need for change, a project change request must be first completed before any change implementation. Risk Management identifies the risks and the ways to manage and control perils that will restrain the projects success. Form 2.7 lists the projects risk management techniques that will allow the team to prepare for the risks and on how to react on them. Project Staffing describes the human resource needs of the project. This document identifies the skills required for this project. As such, Form 2.8 provides a list of the qualifications needed for the project to ensure that it will be completed with highly skilled team members. Scope Management The scope management defines the work required to complete the project. This supports the preliminary scope statement for it clarifies and provides more specific details. With this end, a Work Breakdown Structure (WBS) is created to define the total scope of the project. Although this does not show the tasks dependencies and duration, the WBS provides a basis for planning and managing project schedules, costs, resources and changes (Young, 2007). Project Organization The project organization is represented by the Organizational Breakdown Structure (OBS). An OBS shows the decomposition of the projects responsibilities based on its WBS. Through this, the PM can allocate responsibilities, and to distribute the work fairly and evenly among the team (Young, 2007, p. 132). Project Schedule The project schedule provides a summary of the overall project schedule for it gives a baseline date of the projects completion. As such Table 2.2 identifies the project schedule that will be used to measure the projects progress to ensure the timely finish of the project. The table lists the relationships of each activity, the critical four dates and its critical path that are essential on identifying the projects duration. Project Budget The project budget consists of project estimate and project budget wherein project estimate is the approximate cost of the resources needed to complete a project while project budget involves allocating the overall cost estimate to individual work items to establish a baseline for measuring performance. For this project in estimating its total cost, bottom-up estimate was done. Bottom-up estimate which is often called Activity Based Costing involves on estimating individual work items and summing them to get a project total (Schwalbe, 2008, p. 274). In this project, labor cost, production of promotional tools and the school presentation consume most of the budget. Form 2.9 provides a summary of the projects estimated cost. Project Execution Project execution is the stage of performing the actual work as approved in the plan. This phase probably takes 90 percent or more of the projects effort. As such, the activities identified on the WBS are now being implemented to produce the project deliverables (Verzuh, 2005, p. 38). (Refer Figure 2.2 for the projects WBS) Consequently this point of project lifecycle involves on managing and performing the work described in the project management plan and so as to ensure that the project will be undertaken accordingly, the PM must perform these three tasks: Coordinating planning and execution; Providing strong leadership and a supportive culture; and Capitalizing on product, business and application area knowledge. Project Monitoring and Controlling Project monitoring and controlling involves collecting, measuring and disseminating performance information. In this stage project status reports play a pivotal role wherein all the activities are being tracked to measure the overall health of the project. Seven criteria are used for effective tracking and these are: Work (is it to estimates (both time and cost)?; Measurement (is everyone clear how to measure progress?); Timescales (are work plans being completed on schedule?); Quality (are standards being met in accordance with specifications?); Teamwork (are responsibilities being adhered to?); Changes (are problem-solving tools being used effectively?); Stakeholders (are they being kept informed, consulted and involved?) (Young, 2007, p.211). In addition to this, since scope, schedule and cost comprise the success criteria for the project, these three are the primary focus on monitoring the projects progress. Table 2.4 lists various methods on monitoring these factors. The purpose of tracking the projects progress is to ensure that the team always have the information to make an accurate assessment of what has happened and compare it with what should have happen according to the plan. Through this comparison, the team can take corrective actions to such variance. For example, it was identified that the project is lagging behind, specifically in doing the marketing plan due to conflicting ideas. As such, various proposals were raised and one of these is to work overtime. With this corrective action, the impending effect on project schedule was countered. Figure 2.3 summarizes the monitoring and controlling system for this project. Integrated Change Control Integrated change control is a management process for requesting, reviewing, approving, carrying out and controlling changes to the projects deliverables (Wallace 2007). Using the Project Change Request Form (Form 2.6) the project can achieve an efficient change control through understanding the source requiring the change, identifying the pros and cons of adapting to the change and preparing plan in implementing the change. With this end, Figure 2.4 illustrates the projects change control process (Westland, 2003). After recognizing the need for change, Configuration Management is then implemented. Configuration management controls the different versions of the project. It focuses specifically on how to implement approved changes as it keeps everyone in the project reading from the same sheet of music. For example, if the product proposal was changed midway through the project. This should be communicated to all the team members through updating the project reports so that the sub-teams responsible for the other parts of the marketing plan can make adjustments. If this is failed to do so, this will lead to confusing marketing plan. As such if the product package is targeting the low-end schools but the pricing suggests a premium rate for the fitness equipment, this results to inconsistencies. To avoid this kind of scenario, they must perform this three configuration management step: Identify the items that will be controlled, set up the control structure, and assign responsibility for control ( Verzuh, 2005, p.302). Project Closure Project closure is the smallest phase of the project but no less than important than the others. This stage is signified by all tasks and specific deliverables, documentation manuals and process procedures are finished and to identify if the project is finally completed Table 2.5 lists a closure checklist. When the project is deemed as completed, a close-out meeting is conducted to culminate all the efforts of the team member. The purpose of this meeting is to reach an agreement with the sponsor, in this case with Carr Ltd, to formally close the project. As such, Form 2.10 shows a sample of close-out meeting agenda. However the close-out meeting is not yet the end of the project for final report are yet to be done. This report includes project evaluation and project appraisal. Project evaluation is used to review the project processes and the management of the project. There are two modes of evaluating the project; active evaluation is conducted when the project is still in the works while post-project evaluation is after the projects turnover to the sponsor. On the other hand, project appraisal assesses the project as a whole for it determines the gains and losses of the project. These assessments are done with the purpose to learn from experience and to improve future projects. In addition to this in every project undertaken, benefits are always expected on them. In some cases, benefits are achieved after sometime the project has been concluded. In this project however, the benefit has been realized even before the project closure. Carr Ltd gained a new income stream in this diversification project via the agreed upon contracts with the customers (schools) for it signifies the payment terms (tangible benefits). Conclusion Project in tegration management is often regarded as the key to overall project success for it ties together all areas of project management. Thus this holds the primary focus of a PM. Summary Project management has come a long way since the formation of the pyramids in Egypt. Nowadays organizations have a renewed interest on this specific field as the number of projects continues to grow and their complexity continues to increase. This can be majorly attributed to the rise of modern project management tools and techniques for projects differ from the ongoing operations of a firm, managing those presents a new set of challenges. With this it resulted to developing tools and techniques that will deal with these challenges (Verzuh, 2005, p. 1). Accordingly throughout the paper, it presented various project management techniques. In the first case of Bojan Ltd, the use of network diagram was illustrated to stress the importance of completing the project on time. On the other hand, Carr Ltds problem of managing its new initiative was resolved by the project management integration that aims to ensure that all project elements come together at the right time to complete the project successfully. As such, the use of these tools emphasized that project management is a valued skill set in organizations across the spectrum. References Books Schwalbe, K., 2008. Information Technology Project Management. 5th Edition. Philippines: Cengage Learning Asia Pte Ltd. Verzuh, E., 2005. The Fast Forward MBA in Project Management. 2nd Edition. New Jersey: John Wiley Sons, Inc. Young, T., 2007. The Handbook of Project Management. 2nd Edition. United Kingdom: Kogan Page E-books Westland, J., 2003. Project Management Guidebook. United States of America: Method 1-2-3. [E-book] Available at: http://www.thoughtware.com.au/documents/method123-ebook.pdf [Accessed on 11 March 2010] Websites Burns, M., 2005. Never Say No Managing Change in a Project. [Online] Available at: http://www.easyweb.co.uk/articles/change-control.html [Accessed on 11 March 2010] Super-Business, n.d. Creating a Project Network Diagram. [Online] Available at: http://www.super-business.net/IT-Project-Management/172.html [Accessed 23 February 2010] Wallace, S., 2007. Scope Change Control. [Online] Available at: http://www.epmbook.com/scope.htm [Accessed 11 March 2010]

Destructive Ambition in Shakespeares Macbeth Essay -- Macbeth essays

Destructive Ambition in Macbeth      Ã‚  Ã‚   William Shakespeare's tragic play Macbeth presents the fizzled drive of an ambitious husband and wife. This essay is the story of their destructive ambition.    Fanny Kemble in "Lady Macbeth" refers to the ambition of Lady Macbeth:      [. . .] to have seen Banquo's ghost at the banqueting table ... and persisted in her fierce mocking of her husband's terror would have been impossible to human nature. The hypothesis makes Lady Macbeth a monster, and there is no such thing in all Shakespeare's plays. That she is godless, and ruthless in the pursuit of the objects of her ambition, does not make her such. (118)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons mentions the ambition of Lady Macbeth and its effect:    [Re "I have given suck" (1.7.54ff.)] Even here, horrific as she is, she shews herself made by ambition, but not by nature, a perfectly savage creature. The very use of such a tender allusion in the midst of her dreadful language, persuades one unequivocally that she has really felt the maternal yearnings of a mother towards her babe, and that she considered this action the most enormous that ever required the strength of human nerves for its perpetration. Her language to Macbeth is the most potently eloquent that guilt could use.   (56)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare interpret the main theme of the play as intertwining with evil and ambition:    While in Hamlet and others of Shakespeare's plays we feel that Shakespeare refined upon and brooded over his thoughts, Macbeth seems as if struck out at a heat and imagined from first to last with rapidity and power, a... ...of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Johnson, Samuel. The Plays of Shakespeare. N.p.: n.p.. 1765. Rpt in Shakespearean Tragedy. Bratchell, D. F. New York, NY: Routledge, 1990.    Kemble, Fanny. "Lady Macbeth." Macmillan's Magazine, 17 (February 1868), p. 354-61. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.   

The Islam-Judaism Clash of Civilizations Essay -- Palestinians Israeli

On the streets of Jerusalem, in the rubble of Ramallah, in synagogues, in mosques, in the hearts and minds of millions in the Gaza Strip, the West Bank, and the remainder of Israel, Israelis and Palestinians are locked in a clash of civilizations. In his masterful work, The Clash of Civilizations, Samuel L. Huntington outlines a theory which approaches international politics on the scale of civilizations. However, he circumvents discussion about Israel. Huntington cautiously describes Israel as a â€Å"non-Western† (Huntington 90) country, but identifies the Palestinian-Israeli conflict as one along a fault line between civilizations (267). Though he chooses to avoid the issue, Huntington’s theory provides a groundwork for analyzing the conflict in Israel in terms of a clash of civilizations between Judaism and Islam. This is a dangerous and provocative idea. But if we dare examine its implications and explore its insights, we risk a more complete understanding of the c onflict which has plagued relations between Palestinians and Israelis in particular, Muslim countries and Israel in general, for over fifty years. Let us begin with a discussion about Judaism’s status as a civilization. This is a highly contentious claim which Huntington himself questions: With the creation of Israel, Jews have all the objective accoutrements of a civilization: religion, language, customs, literature, institutions, and a territorial and political home. But what about subjective identification? Jews living in other cultures have distributed themselves along a continuum stretching from total identification with Judaism and Israel to nominal Judaism and full identification with the civilization within which they reside, the latter, however, occurr... ...ited States. Yet the rational actor model fails. Islam transcends strategic, economic, and political rationalism. So the next time you catch yourself saying that the barbarity, longevity and popularity of the conflict against Israel defies reason, hold your tongue. Islam has traditionally kept its distance from Enlightenment ideas. Works Cited Cleveland, William L. A History of the Modern Middle East. Boulder, Colorado: Westview Press, 2000. Huntington, Samuel P. The Clash of Civilizations and the Remaking of World Order. New York: Simon & Shuster Inc., 1997. Kaplan, Mordecai M. Judaism as a Civilization. New York: Schocken Books, 1934. Stoessinger, John George. Why Nations Go to War, 8th Edition. San Diego, CA: Thomson Wadsworth 2001. The Avalon Project: Hamas Covenant 1988. Yale. Web. 19 Mar. 2015 .

Urban Legend of Woodburn Governors Mansion of Dover, Delaware :: Urban Legends Ghost Story

Woodburn Governor's Mansion of Dover, Delaware The story of Woodburn Mansion has been told to residents of Dover, Delaware for many years. A 19-year-old Caucasian male student at the University of Maryland told this particular version of the ghosts of Woodburn Mansion. Now a sophomore architecture major, he grew up in a small town just outside of Dover, where the story of Woodburn is known all too well. The story was first told to him as a young teenager while actually visiting the mansion with his parents. The telling of a ghost story entails more than the text itself. Lighting, environment, tone of voice, and many other factors affect how well a ghost story is told. As one can see by reading the following story, simply reading a ghost story on paper does not have the same effect as hearing it performed by the teller in a fitting atmosphere. The following story was told one night in a dark, shadowy room filled with five or six college guys. The teller used long pauses, emphasis on certain words, and body gestures to make the story all the more believable and chilling. There’s a haunted house in Dover, Delaware called the Governor’s Mansion, where all of the Governors of Delaware have lived. If you go to the house yourself, you might see or experience a couple different ghosts. One evening, a guest to the house passed an old man dressed in old-fashioned clothes while going down the stairs for dinner. Once at the table the guest asked the owners who the person was. The curious owners asked for a description of the man. The description that the visitor sent chills down the spines of the owners, as it was an exact description of the owner’s father who had been dead for many years, and nobody else was in the house. The father had also been known for getting drunk a lot, so to this day he can still be seen drinking any liquor left out in the open. The mansion is also known for being a part of the Underground Railroad, so lots of slaves were always coming and going through the house at night. One night the house got busted an d one of the runaway slaves ran and hid in a big tree in the yard. The slave was up there for a while and was already tired from his journey to the house.

Night of the Long Knives

The Night of the Long Knives(The Blood Purge) Hitler had an abundance of power due to the enabling act that was granted to him by President Hindenburg. Even with all his power, Hitler still felt threatened by the SA leaders. This lead to the Night of the long Knives June 29th, 1934. This purge was only the beginning of his conquest to be the dictatorial power of Germany. What happened on the Night of the Long Knives? And why did Hitler arrange it. What happened during the Night of the Long Knives? This event saw the wiping out of he SA leaders and other people that angered Hitler. Hitler ordered his SS troops to arrest the leaders of the SA and political figures. Hitler assembled a fairly large group of SS and regular police, and went to the Hanselbauer Hotel in Bad Wiessee. Ernest Rohm and his followers were staying there. Upon arriving at the hotel, Hitler personally arrested Rohm and high ranking officers of the SA. Hitler then headed back to Munich where he addressed an assembled crowd of party members and SA members, saying â€Å"the worst treachery in world istory. † Hitler told the crowd that â€Å"undisciplined and disobedient characters and asocial or diseased elements† would be annihilated. When he arrived back in Berlin, he radioed to Goring saying the codeword â€Å"kolibri† to let loose the execution squads on more unsuspecting people. Hitler also used this purge to make a move on the conservatives he found unreliable. Himmler, Goring and Hitler himself ordered the SS against old enemies. Kurt von Schliecher George Strasser (angered Hitler by resigning from the party) and Gustav Ritter von Kahr former Bavarian state commissioner who brought down the Beer Hall Putsch in 1923) The reasons why this purge happened was because Hitler feared that someone would try and over throw him, Rohm and the SA had the power to do so if they wanted (Rohm was the leader of the SA, the SA had a force of over 3 million men). So Hitler did what he t hought needed to happen. He got rid of the problems and anyone else he thought had the power to overthrow him. The Night of the Long Knives did not just remove those who opposed or threatened Hitlers position. It also got the army to sign an oath that Hitler needed. The army saw the SA as a threat to their authority because the SA outnumbered them, also Rohm spoke about taking over the regular army by including them with the ranks of the SA. This alarmed the army leaders. Hitler then made a pact with the army. If Rohm and the other SA leaders were removed then the army would be in control of the SA. However for that to occur the army had to sign an oath of loyalty to Hitler. Hitler told the public of this gruesome even on July 13th 1934. Hitler told the Reichstag. in this hour I was responsible for the fate of the German people, and I thereby I became the supreme judge of the German people. I gave order to shoot the ringleaders in this treason, and I further gave the order to cauterize down to the raw flesh the ulcers if this poisoning of the wells in our domestic life. Let the nation know that its existence- which depends on its internal order and security- cannot be threatened with impun ity by anyone! And let it be known for all the time to come that if anyone raises his hand to strike the state, then certain death is his lot† – Adolf Hitler, July 13th, 1934. he aftermath of the Night of the Long Knives aka â€Å"The Blood Purge. † Hitler got away with his purge because Hitler had the cabinet approve a measure on July 3rd that declared â€Å"The measures taken on June 30th to July 1st and 2 to suppress treasonous assaults are legal as acts of self-defense by the State. † A new law was added which was signed by Hitler, Franz Gurtner, and the Minister of the interior Wilhelm Frick. The new law legalized the murderes committed during the purge under treason. The army applauded the Night of the Long Knives nd President Hidenburg expressed his â€Å"profoundly felt gratitude† and he congratulated Hitler. Hitler rewarded Himmler by giving him control of the SS. Himmler would now only answer to Hitler. Also Hitler game himself President a s well as Chancellor, a new role called ‘Der Fuehrer'. He also made himself head of the armed forces, who swore an oath of loyalty. Adolf Hitler was now in complete control after President Hindenburgs death in August. The Night of the Long Knives occurred on June 29th 1934. Many high ranking officers of he SA were killed, including several of Hitlers partners executed in the purge. After the purge Hitler created another Nazi organization called the Schutzstaffel or also known as the SS. The SS became the most feared arm in Nazi Germany. The Night of the Long Knives was an action to get rid of those disagreeing with Hitler or getting in the way of his rise to power. He was scared that someone would attempt to overthrow him. The result was the rise of an even greater/ stronger paramilitary for the Nazis.