The History of Pepsi Cola

Pepsi Cola is one of the most recognizable products in the world today, almost as famous for its commercials as for its never-ending battle with rival soft drink Coca-Cola. From its humble origins more than 125 years ago in a North Carolina pharmacy, Pepsi has grown into a product available in multiple formulations. Find out how this simple soda became a player in the Cold War and became a pop stars best friend. Humble Origins The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, N.C. Like many pharmacists at the time, he operated a soda fountain in his drugstore, where he served drinks that he created himself. His most popular beverage was something he called Brads drink, a mix of sugar, water, caramel, lemon oil, kola nuts, nutmeg, and other additives. As the beverage caught on, Bradham decided to give it a snappier name, eventually settling on Pepsi-Cola. By the summer of 1903, he had trademarked the name and was selling his soda syrup to pharmacies and other vendors throughout North Carolina. By the end of 1910, franchisers were selling Pepsi in 24 states.   At first, Pepsi had been marketed as a digestive aid, appealing to consumers with the slogan, Exhilarating, Invigorating, Aids Digestion. But as the brand flourished, the company switched tactics and decided instead to use the power of celebrity to sell Pepsi. In 1913, Pepsi hired Barney Oldfield, a famous racecar driver of the era, as a spokesman. He became famous for his slogan Drink  Pepsi-Cola.  It Will Satisfy You. The company would continue to use celebrities to appeal to buyers in the coming decades. Bankruptcy and Revival After years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during World War I, believing that sugar prices would continue to rise — but they fell instead, leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. In 1931, after passing through the hands of several investors, Pepsi Cola was bought by the Loft Candy Co. Charles G. Guth, Lofts president, struggled to make a success of Pepsi during the depths of the Great Depression. At one point, Loft even offered to sell Pepsi to executives at Coke, who refused to offer a bid. Guth reformulated Pepsi and began selling the soda in 12-ounce bottles for just 5 cents, which was twice as much as what Coke offered in its 6-ounce bottles. Touting Pepsi as twice as much for a nickel, Pepsi scored an unexpected hit as its Nickel Nickel radio jingle became the first to be broadcast coast to coast. Eventually, it would be recorded in 55 languages and named one of the most effective ads of the 20th century by Advertising Age. Pepsi Postwar   Pepsi made sure it had a reliable supply of sugar during World War II, and the drink became a familiar sight to U.S. troops fighting all across the globe. In the years after the war, the brand would remain long after American GIs had gone home. Back in the States, Pepsi embraced the postwar years. Company president Al Steele married actress Joan Crawford, and she frequently touted Pepsi during corporate gatherings and visits to local bottlers throughout the 1950s. By the early 1960s, companies like Pepsi had set their sights on the Baby Boomers. The first ads appealing to young people called the Pepsi Generation arrived, followed in 1964 by the companys first diet soda, also targeted at young people.   The company was changing in different ways. Pepsi acquired the Mountain Dew brand in 1964 and a year later merged with snack-maker Frito-Lay. The Pepsi brand was growing up quickly. By the 1970s, this once failing brand was threatening to displace Coca-Cola as the top soda brand in the U.S.  Pepsi even made international headlines in 1974 when it became the first U.S. product to be produced and sold within the U.S.S.R. A New Generation Throughout the late 1970s and early 80s, Pepsi Generation ads continued to appeal to young drinkers while also targeting older consumers with a series of Pepsi Challenge commercials and in-store tastings. Pepsi broke new ground in 1984 when it hired Michael Jackson, who was in the midst of his Thriller success, to be its spokesman. The TV commercials, rivaling Jacksons elaborate music videos, were such a hit that Pepsi would hire a number of well-known musicians, celebrities, and others throughout the decade, including Tina Turner, Joe Montana, Michael J. Fox, and Geraldine Ferraro.   Pepsis efforts were successful enough that in 1985 Coke announced that it was changing its signature formula. New Coke was such a disaster that the company had to backtrack and reintroduce its classic formula, something Pepsi frequently took credit for. But in 1992, Pepsi would suffer a product failure of its own when the spin-off Crystal Pepsi failed to impress Generation X buyers. It soon was discontinued. Pepsi Today Like its rivals, the Pepsi brand has diversified far beyond what Caleb Bradham could ever have imagined. In addition to the classic Pepsi Cola, consumers can also find Diet Pepsi, plus varieties without caffeine, without corn syrup, flavored with cherry or vanilla, even an 1893 brand that celebrates its original heritage. The company has also branched out into the lucrative sports drink market with the Gatorade brand, as well as Aquafina bottled water, Amp energy drinks, and Starbucks coffee beverages. Sources Calderone, Anna. Crystal Pepsi Will Return to Shelves One Last Time This Summer. People.com. 19 July 2017.CBS News staff. Almanac: Pepsi Cola. CBSNews.com. 16 June 2013.Herrera, Monica. Michael Jackson, Pepsi Made Marketing History. Billboard.com. 7 March 2009.PepsiCo staff writers. The Pepsi Cola Story. Pepsi.com. 2005.

Women s Rights Of Women - 1393 Words

Women all over the world are being treated different than men. Iran is one of the places that women are being treated the worst. From restrictions to punishments, women in Iran are being treated with no respect, and that is not okay. Women’s rights activists have tried to get it to change, and have traveled to many places to try and get more people to join their movement. There are many issues with women not having the same rights as men. One of the main problems is that they are treated less than men, and many people feel that treating them less is okay, and it doesn’t have to change. Women in Iran can not go watch sports in a stadium. â€Å"Women’s rights are severly restricted in Iran, to the point where women are even forribeden from watching men’s sports in stadiums.† https://www.hrw.org/news/2015/10/28/womens-rights-iran In Iran, volleyball is a big thing, and women are not aloud to go to stadiums to watch men play volleyball. It doesn’t matter if they are the woman s son or brother. They can not leave the country without their husband s permission. â€Å"One of Iran s female football stars will be unable to play in an international tournament because her husband has refused to give her permission to travel abroad as required by Iranian law.†http://www.telegraph.co.uk/news/worldnews/middleeast/iran/1186 9292/Iranian-female-football-star-banned-from-travelling-by-husband.html Iranian women also can not dress how the want, they have to wear a head scarf and a long over coatShow MoreRelatedWomen s Rights Of Women Essay1455 Words   |  6 Pagesa myriad of women have expressed through outlets such as public assemblies, literature, and speeches. There have been three waves of the women’s movement, each targeting a variety of issues within each era. The third wave was in 1995, where Hillary Clinton spoke in Beijing, China, claiming that women’s rights were the same as human rights, that every aspiring girl deserved the civil liberties that every man was given around the world. Moreover, the movement had shifted towards women in developingRead MoreWomen s Rights Of Women1265 Words   |  6 Pagesstands in the way of women being equal to men? Journalist Carlin Flora suggests the following, â€Å"While not all claims to humanity are universal and no one context, culture or continent can truly represent all peoples, the following three examples from very different contexts, cultures and continents show that some violations of women’s human rights are universal. In particular, it is still the case the world over that a woman’s reproductive rights, which impact on her right to life, are still seenRead MoreWomen s Rights Of Women881 Words   |  4 PagesTwenty –first century ladies are discovering it a daunting task to keep up both sexual orientation parts as an aftereffect of the women s activist development. They are presently assuming liability for both the supplier and the nurturer, battling like never before to acquire and keep a superior personal satisfaction. Woman s rights has supported in equivalent vocation opportunity, battling to get ladies acknowledged into the employment advertise, and what initially began as ladies strengtheningRead MoreWomen s Rights Of Women Essay1647 Words   |  7 Pagesthe early 1920’s, w omen thought they had achieved the unachievable. They could finally work, keep their earned wages, marry whomever they please, and even vote. After reaching their goal and fighting vigorously, women could taste equality and the freedom they deserved. While women still have the right to work in today’s society, women are not exactly treated equal in the workplace. Regardless of the past and the extreme measures taken to ensure equal opportunities for both men and women, there are manyRead MoreWomen s Rights Of Women1590 Words   |  7 Pagesthe 1920s, women were ignored in every aspect of their life. From politics, to social situations, women were constantly looked at as lesser. The 20s was a decade of women ready to fight for their rights. From gaining social freedoms, to getting political rights, the 20s was the first decade of feminism. Many women played key roles in the fight for women s rights through speeches, marches, and much more. The women that fought for their righ ts in the 1920s completely changed how women live their livesRead MoreWomen s Rights Of Women1230 Words   |  5 PagesWomen’s suffrage has stretched from the 1800’s to present day, as women have struggled to have the same civil and constitutional rights as men in politics and be appreciated as equals in the workforce. Groups of women known as suffragists questioned the customary views of women’s roles. Eventually our nation has evolved and realized that male-controlled societies suppress women’s rights. From the beginning steps taken in 1850 to 2013 with women earning combat roles in the military, women’s rolesRead MoreWomen s Rights Of Women1206 Words   |  5 Pagesto speak of women and the role of women in this election, the subject of women is tiresome but necessary in a world where gender is still existent as an obstacle for most. I cannot identify what woman is. I am basing my definition from our modern understanding of woman, our gener al view, and the popular experience. People are using younger women voting for Bernie Sanders as proof of gender’s irrelevant in this election, that women have achieved their rights. Even if women ‘have rights now’ it doesRead MoreWomen s Rights Of Women1272 Words   |  6 PagesThroughout history, women have fought a strenuous battle for equal rights. Many men, and even some women, all over the world believe that women do not share the same value and importance to society as men do. On September 5, 1995, Hillary Clinton spoke at the 4th World Conference on Women, on behalf of women all over the world. Clinton raised awareness on how women s rights are being violated and why it is important to recognize women s rights as equal to everyone else’s rights. Even today, in 2016Read MoreWomen s Rights Of Women1052 Words   |  5 PagesThe family has traditionally been the basic unit of Chinese society where women have long been charged with upholding society s values in their roles as wives and m others. Especially in the Qing Dynasty, women were required to balance society s ideals with the reality of raising a family and maintaining a household. Throughout the imperial period and into the beginning of the twentieth century, the relationship among family members was prescribed by Confucian teachings. The revered philosopherRead MoreWomen s Rights Of Women1159 Words   |  5 PagesWomen’s Rights is an extremely ethical topic that is surrounded by ethical theories and has a lot of history. While some of the theoretical systems in ethics have helped to gain women their rights, others have assisted in preventing women rights. Women in America have seen much improvement in our modern day society regarding Women’s Rights, but what about the women in less economically stable countries? Women continue to fight against abuse, hatred, and discrimination worldwide. I will be discussing

Improving Performance of the Work Team - 2053 Words

IMPROVING PERFORMANCE OF THE WORK TEAM 1.1 My company has defined expectations of Team Members which are given to each employee in the form of a job description backed up with a work contract signed by each employee when they join the company. These expectations include, a timekeeping policy which requires the individual to be at work at the stated shift start times and to contact the Team Leader within 30mins of that start time with any reasons why this can’t be achieved. This will allow the Team Leader time to call in help to keep production on target. Absenteeism and sickness are also closely monitored using a system called the Bradford Scale. This concentrates more on the number of occasions when an employee is off rather than the†¦show more content†¦If a team member is constantly late or sick this will also put the team under unplanned pressure to meet any set targets. A four man team with one man out sick is down 25% in man hours which usually means most targets will need to be adjusted or missed. This then has a knock on effect in the next department who will be only receiving 75% of the product that they were planning for, and that effect depending on the ability to catch up on lost hours may go all the way to a customer in the form of a late delivery of a promised order. This reflects badly on customer relations and could at worse mean lost or cancelled future orders. Also a team member who does not put enough effort into their work can cause ill feeling and conflict in the team possibly leading to arguments and low team moral. This will have a drastic effect on the capabilities of the team sometimes causing other team members to reduce their efforts also. Underperformance of team members is a serious issue in a target driven environment and needs to be taken seriously by team leaders. It may be the case that outside of work influences are causing a team member to under perform so a friendly chat and understanding approach may be all that’s needed to encourage the team member to improve. Team members who perform above expectations can also boost the performance of a team in a positive way. These team members can motivate others to increase there efforts also. This results inShow MoreRelatedManagement And Team Skills ( Ilm ) : Improving Performance Of The Work Team1584 Words   |  7 PagesLEVEL 2 CERTIFICATE IN LEADERSHIP AND TEAM SKILLS (ILM) IMPROVING PERFORMANCE OF THE WORK TEAM UNDERSTAND THE ORGANISATION’S REQUIREMENTS IN RELEATION TO TEAM PERFORMANCE 1. The organisation’s requirements of the team include following the many different company policies. Team member’s need to follow the company’s standards of procedure. For example everyone should set up a table in the restaurant in the same way as each other, in the way that we have been told to do so. They also need to followRead MoreRob Parson Case Study1733 Words   |  7 PagesManagement of People at Work Rob Parson Case Study 1 Case Overview The internal environment at Morgan Stanley was one of teamwork, employee development, dignity and respect. Morgan Stanley had developed a way of building consensus rather that individualism. Rob Parson was thrust into this environment – not sure of what was expected of him and with only one objective in mind – improving the performance of the Capital Markets division. He went about doing this ruthlessly without much care aboutRead MoreTeam Development Process And Steps1596 Words   |  6 Pagesï » ¿Effective Team and Performance Management Table of Contents Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Task 1 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Task 2 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 5 Task 3 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 6 Task 4 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 8 Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Reference list †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Abstract The following pages focus on presenting the performance of teams and some ofRead MoreRob Parson Management Case Study Essay1712 Words   |  7 Pagesconsensus rather that individualism. 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Thorough open and honest communication, I am able to promote mutual trust between subordinates and supervisors. When working with my team, I always encourage the team to work towards the vision of the organization. Self-assessment To understand my leadership abilities better, I applied Hill’s and Lineback’s (2011) self-assessmentRead MoreManagement Department At Baylor Medical Center1506 Words   |  7 Pagessatisfaction. So the leaders and managers are setting up plans for the improvements to the customer service in the emergency room. Baylor customer services need to improve performance by using the patient satisfaction surveys to ensure the patient’s continuing interacting with the hospital. Baylor Medical Center managers will focus on improving quality services by using a different quality improvement plans and strategies. Management Department at Baylor Medical Center will select tools that help improvementsRead MoreSelf Improvement Within A Group1129 Words   |  5 Pagesbe accomplished by improving organization and time management skills; along with being well rounded in many facets. Understanding that enhancing a group’s performance can always be done will, only better th e outcome of their products. Self-improvement tools are helpful and often only save time in the long run. It is often overlooked because it is time consuming and seems extraneous. To run a business sometimes takes meticulous skills, therefore making it important to always work to improve the talentsRead MoreImproving the Performance of Quality Improvement Teams Essay1732 Words   |  7 PagesImproving the Performance of Quality Improvement Teams Introduction Within every company there is a customer, regardless of what your line of business is it is being done for the consumer albeit an external consumer or the internal consumer. The customer’s needs and expectations should be the driving force behind the decisions we make and the problems we solve†¦the customer, not our own personal or monetary gain. As quality improves we have to make sure that we are improving what matters to our

Grief Counselling free essay sample

Attachment, loss and the experience of grief. Attachment Theory founded by John Bowlby (1977) it explains how we as humans obtain affectionate bonds with others and how when they are threatened how we as humans tend to react. He suggests that these attachments come from a need for security and safety. (P7) when it comes to loss of a loved one it then explains how we as humans are very much the same as the animal world in the way that we grieve a loved one. Grief is the term used to describe the loss that someone has experienced , morning is the process that the person goes through in adapting to the loss bereavement defines the loss to which the person is adapting to. Grief affects people in very different ways it can effect them physically, emotionally and cognitively, all of this can effect the way in which people function and go about there everyday life, this is all very normal and everyone who is grieving will go though this process in one way or another. We will write a custom essay sample on Grief Counselling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Chapter 2 25-47 understanding the mourning process. Since mourning is a process, it has been viewed in various ways, primarily as stages, phases, and tasks of mourning. The tasks of mourning are: to accept reality; to experience the pain; to adjust to environment without loved one including external, internal and spiritual adjustments; to relocate and memorialize loved one. The second task in this chapter is that of the counsellor who is helping the client through the grieving process. The counsellor needs to look at the following things; the person who died, nature of attachment, circumstances of death, personality mediators, historical mediators, social mediators, concurrent changes. Chapter 3 51-80 Grief counseling Facilitating uncomplicated grief Grief counselling is not for everyone who has had a loss, most people are able to work though the mourning process on their own without any outside help. Some may just need time to process their loss and time to try and rebuild their lives after the loss this can be done on their own or some ay need the help of a counsellor to walk alongside them. The counsellor then needs to identify weather or not the bereaved fits into the at risk Category, at risk meaning at risk of falling into the category on complicated grief. Some medications can be helpful when going through the grief process, but are mainly helpful in dealing with anxiety issues or insomnia issues. Grief counselling can also be effective in counselling the be reaved as it gives them more support than just the counsellor. Chapter 4 83- 98 Abnormal Grief reactions: Complicated Mourning. This is looking at why people fail to grieve. Many factors can stand in the way as to why people fail to grieve. These are; relational factors, these are what type of relationship did the person have with the deceased. Circumstantial Factor; this relates to the circumstances of the loss they can be a hindrance if there is uncertainty as to how the deceased died. Historical factor; if the person has had trouble grieving in the past they may have trouble grieving in the future. Personality Factors; some are unable to cope with distress and this makes it hard for them to grieve appropriately.